Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
7B396D
RGB
123, 57, 109
HSL
313, 37%, 35%
HSB
313, 54%, 48%
CMYK
0, 54, 11, 52
LAB
35, 35, -17
LCH
35, 38, 334
OKLCH
0.45, 0.11, 336
XYZ
12, 8, 15
LUV
35, 33, -28
HWB
313, 22%, 52%
Pantone
208 C
Harmonies
Shades & tints
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