Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
7B5970
RGB
123, 89, 112
HSL
319, 16%, 42%
HSB
319, 28%, 48%
CMYK
0, 28, 9, 52
LAB
42, 17, -7
LCH
42, 19, 337
OKLCH
0.51, 0.06, 339
XYZ
15, 13, 17
LUV
42, 18, -13
HWB
319, 35%, 52%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.