Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7B71CD
RGB
123, 113, 205
HSL
247, 48%, 62%
HSB
247, 45%, 80%
CMYK
40, 45, 0, 20
LAB
52, 21, -47
LCH
52, 52, 294
OKLCH
0.60, 0.14, 286
XYZ
25, 20, 60
LUV
52, -1, -74
HWB
247, 44%, 20%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Slate Blue
#6A5ACD
Royal Blue
#4169E1
Cornflower
#6495ED
Amethyst
#9966CC
Royal Purple
#7851A9
Lavender
#B57EDC
Browse every named blue on shades of blue, or all families on colors.