Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B8CA4
RGB
123, 140, 164
HSL
215, 18%, 56%
HSB
215, 25%, 64%
CMYK
25, 15, 0, 36
LAB
58, -2, -15
LCH
58, 15, 262
OKLCH
0.63, 0.04, 257
XYZ
24, 26, 39
LUV
58, -10, -22
HWB
215, 48%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.