Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B95B3
RGB
123, 149, 179
HSL
212, 27%, 59%
HSB
212, 31%, 70%
CMYK
31, 17, 0, 30
LAB
61, -4, -19
LCH
61, 19, 258
OKLCH
0.66, 0.05, 252
XYZ
27, 29, 47
LUV
61, -14, -28
HWB
212, 48%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.