Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B97AC
RGB
123, 151, 172
HSL
206, 23%, 58%
HSB
206, 28%, 67%
CMYK
28, 12, 0, 33
LAB
61, -6, -14
LCH
61, 16, 246
OKLCH
0.66, 0.04, 241
XYZ
27, 29, 43
LUV
61, -15, -20
HWB
206, 48%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.