Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7B99A9
RGB
123, 153, 169
HSL
201, 21%, 57%
HSB
201, 27%, 66%
CMYK
27, 9, 0, 34
LAB
61, -8, -12
LCH
61, 14, 236
OKLCH
0.67, 0.04, 231
XYZ
27, 30, 42
LUV
61, -16, -16
HWB
201, 48%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.