Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB0C2
RGB
123, 176, 194
HSL
195, 37%, 62%
HSB
195, 37%, 76%
CMYK
37, 9, 0, 24
LAB
69, -15, -15
LCH
69, 21, 226
OKLCH
0.73, 0.06, 221
XYZ
33, 39, 57
LUV
69, -26, -20
HWB
195, 48%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.