Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB0FF
RGB
123, 176, 255
HSL
216, 100%, 74%
HSB
216, 52%, 100%
CMYK
52, 31, 0, 0
LAB
71, -1, -45
LCH
71, 45, 268
OKLCH
0.75, 0.13, 258
XYZ
42, 42, 101
LUV
71, -25, -72
HWB
216, 48%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.