Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB1F4
RGB
123, 177, 244
HSL
213, 85%, 72%
HSB
213, 50%, 96%
CMYK
50, 27, 0, 4
LAB
70, -4, -39
LCH
70, 40, 264
OKLCH
0.75, 0.11, 254
XYZ
40, 42, 92
LUV
70, -26, -62
HWB
213, 48%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.