Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB1F6
RGB
123, 177, 246
HSL
214, 87%, 72%
HSB
214, 50%, 96%
CMYK
50, 28, 0, 4
LAB
71, -4, -40
LCH
71, 41, 264
OKLCH
0.75, 0.12, 255
XYZ
41, 42, 93
LUV
71, -26, -64
HWB
214, 48%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.