Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB2BD
RGB
123, 178, 189
HSL
190, 33%, 61%
HSB
190, 35%, 74%
CMYK
35, 6, 0, 26
LAB
69, -17, -12
LCH
69, 20, 215
OKLCH
0.73, 0.06, 211
XYZ
33, 40, 54
LUV
69, -27, -15
HWB
190, 48%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.