Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB2C5
RGB
123, 178, 197
HSL
195, 39%, 63%
HSB
195, 38%, 77%
CMYK
38, 10, 0, 23
LAB
69, -15, -16
LCH
69, 22, 226
OKLCH
0.73, 0.06, 222
XYZ
34, 40, 59
LUV
69, -27, -22
HWB
195, 48%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.