Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB2E2
RGB
123, 178, 226
HSL
208, 64%, 68%
HSB
208, 46%, 89%
CMYK
46, 21, 0, 11
LAB
70, -9, -30
LCH
70, 32, 253
OKLCH
0.74, 0.09, 246
XYZ
38, 42, 78
LUV
70, -26, -46
HWB
208, 48%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.