Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB3EA
RGB
123, 179, 234
HSL
210, 73%, 70%
HSB
210, 47%, 92%
CMYK
47, 24, 0, 8
LAB
71, -8, -34
LCH
71, 35, 257
OKLCH
0.75, 0.10, 249
XYZ
39, 42, 84
LUV
71, -27, -52
HWB
210, 48%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.