Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB5E2
RGB
123, 181, 226
HSL
206, 64%, 68%
HSB
206, 46%, 89%
CMYK
46, 20, 0, 11
LAB
71, -11, -29
LCH
71, 31, 250
OKLCH
0.75, 0.09, 243
XYZ
38, 43, 78
LUV
71, -27, -44
HWB
206, 48%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.