Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB7C8
RGB
123, 183, 200
HSL
193, 41%, 63%
HSB
193, 39%, 78%
CMYK
38, 8, 0, 22
LAB
71, -17, -15
LCH
71, 23, 222
OKLCH
0.74, 0.07, 218
XYZ
36, 42, 61
LUV
71, -29, -20
HWB
193, 48%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.