Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB7D5
RGB
123, 183, 213
HSL
200, 52%, 66%
HSB
200, 42%, 84%
CMYK
42, 14, 0, 16
LAB
71, -14, -22
LCH
71, 26, 237
OKLCH
0.75, 0.08, 231
XYZ
37, 43, 69
LUV
71, -28, -31
HWB
200, 48%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.