Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB8D0
RGB
123, 184, 208
HSL
197, 47%, 65%
HSB
197, 41%, 82%
CMYK
41, 12, 0, 18
LAB
71, -16, -19
LCH
71, 24, 230
OKLCH
0.75, 0.07, 225
XYZ
37, 43, 66
LUV
71, -29, -26
HWB
197, 48%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.