Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BB8FB
RGB
123, 184, 251
HSL
211, 94%, 73%
HSB
211, 51%, 98%
CMYK
51, 27, 0, 2
LAB
73, -6, -40
LCH
73, 40, 261
OKLCH
0.77, 0.12, 252
XYZ
43, 45, 98
LUV
73, -28, -63
HWB
211, 48%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.