Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BBAD4
RGB
123, 186, 212
HSL
198, 51%, 66%
HSB
198, 42%, 83%
CMYK
42, 12, 0, 17
LAB
72, -16, -20
LCH
72, 25, 231
OKLCH
0.76, 0.07, 226
XYZ
38, 44, 69
LUV
72, -30, -28
HWB
198, 48%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.