Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BBBFA
RGB
123, 187, 250
HSL
210, 93%, 73%
HSB
210, 51%, 98%
CMYK
51, 25, 0, 2
LAB
73, -8, -38
LCH
73, 39, 258
OKLCH
0.77, 0.11, 249
XYZ
43, 47, 97
LUV
73, -29, -60
HWB
210, 48%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.