Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BBFF8
RGB
123, 191, 248
HSL
207, 90%, 73%
HSB
207, 50%, 97%
CMYK
50, 23, 0, 3
LAB
74, -11, -35
LCH
74, 37, 253
OKLCH
0.78, 0.11, 245
XYZ
44, 48, 96
LUV
74, -31, -55
HWB
207, 48%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.