Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BC1DF
RGB
123, 193, 223
HSL
198, 61%, 68%
HSB
198, 45%, 87%
CMYK
45, 13, 0, 13
LAB
74, -17, -22
LCH
74, 28, 233
OKLCH
0.78, 0.08, 227
XYZ
41, 48, 77
LUV
74, -32, -32
HWB
198, 48%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.