Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BC4E5
RGB
123, 196, 229
HSL
199, 67%, 69%
HSB
199, 46%, 90%
CMYK
46, 14, 0, 10
LAB
75, -17, -24
LCH
75, 30, 234
OKLCH
0.78, 0.09, 229
XYZ
42, 49, 81
LUV
75, -33, -35
HWB
199, 48%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.