Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BC7E4
RGB
123, 199, 228
HSL
197, 66%, 69%
HSB
197, 46%, 89%
CMYK
46, 13, 0, 11
LAB
76, -19, -22
LCH
76, 29, 230
OKLCH
0.79, 0.09, 224
XYZ
43, 51, 81
LUV
76, -34, -32
HWB
197, 48%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.