Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BC9DE
RGB
123, 201, 222
HSL
193, 60%, 68%
HSB
193, 45%, 87%
CMYK
45, 9, 0, 13
LAB
77, -21, -18
LCH
77, 28, 221
OKLCH
0.79, 0.08, 217
XYZ
42, 51, 77
LUV
77, -35, -25
HWB
193, 48%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.