Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCAEF
RGB
123, 202, 239
HSL
199, 78%, 71%
HSB
199, 49%, 94%
CMYK
49, 15, 0, 6
LAB
77, -18, -26
LCH
77, 32, 236
OKLCH
0.80, 0.09, 230
XYZ
45, 53, 89
LUV
77, -35, -39
HWB
199, 48%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.