Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCBE1
RGB
123, 203, 225
HSL
193, 63%, 68%
HSB
193, 45%, 88%
CMYK
45, 10, 0, 12
LAB
77, -21, -19
LCH
77, 29, 222
OKLCH
0.80, 0.08, 217
XYZ
43, 52, 79
LUV
77, -36, -26
HWB
193, 48%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.