Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCBEC
RGB
123, 203, 236
HSL
198, 75%, 70%
HSB
198, 48%, 93%
CMYK
48, 14, 0, 7
LAB
77, -19, -24
LCH
77, 31, 232
OKLCH
0.80, 0.09, 226
XYZ
45, 53, 87
LUV
77, -36, -36
HWB
198, 48%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.