Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCEEA
RGB
123, 206, 234
HSL
195, 73%, 70%
HSB
195, 47%, 92%
CMYK
47, 12, 0, 8
LAB
78, -21, -22
LCH
78, 30, 227
OKLCH
0.81, 0.09, 222
XYZ
45, 54, 86
LUV
78, -37, -32
HWB
195, 48%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.