Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCFE7
RGB
123, 207, 231
HSL
193, 69%, 69%
HSB
193, 47%, 91%
CMYK
47, 10, 0, 9
LAB
78, -22, -20
LCH
78, 30, 223
OKLCH
0.81, 0.09, 218
XYZ
45, 55, 84
LUV
78, -38, -28
HWB
193, 48%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.