Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCFF1
RGB
123, 207, 241
HSL
197, 81%, 71%
HSB
197, 49%, 95%
CMYK
49, 14, 0, 5
LAB
79, -20, -25
LCH
79, 32, 232
OKLCH
0.81, 0.09, 226
XYZ
46, 55, 91
LUV
79, -37, -37
HWB
197, 48%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.