Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BCFF9
RGB
123, 207, 249
HSL
200, 91%, 73%
HSB
200, 51%, 98%
CMYK
51, 17, 0, 2
LAB
79, -18, -29
LCH
79, 34, 238
OKLCH
0.82, 0.10, 232
XYZ
48, 56, 98
LUV
79, -37, -43
HWB
200, 48%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.