Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BD0EE
RGB
123, 208, 238
HSL
196, 77%, 71%
HSB
196, 48%, 93%
CMYK
48, 13, 0, 7
LAB
79, -21, -23
LCH
79, 31, 228
OKLCH
0.81, 0.09, 223
XYZ
46, 55, 89
LUV
79, -38, -33
HWB
196, 48%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.