Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BD2F3
RGB
123, 210, 243
HSL
197, 83%, 72%
HSB
197, 49%, 95%
CMYK
49, 14, 0, 5
LAB
80, -21, -25
LCH
80, 32, 230
OKLCH
0.82, 0.10, 225
XYZ
47, 57, 93
LUV
80, -38, -36
HWB
197, 48%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.