Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7BDAFA
RGB
123, 218, 250
HSL
195, 93%, 73%
HSB
195, 51%, 98%
CMYK
51, 13, 0, 2
LAB
82, -23, -25
LCH
82, 34, 227
OKLCH
0.84, 0.10, 222
XYZ
50, 61, 100
LUV
82, -41, -36
HWB
195, 48%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.