Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7C1202
RGB
124, 18, 2
HSL
8, 97%, 25%
HSB
8, 98%, 49%
CMYK
0, 85, 98, 51
LAB
27, 44, 38
LCH
27, 58, 41
OKLCH
0.38, 0.14, 32
XYZ
9, 5, 1
LUV
27, 77, 20
HWB
8, 1%, 51%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.