Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
7C166C
RGB
124, 22, 108
HSL
309, 70%, 29%
HSB
309, 82%, 49%
CMYK
0, 82, 13, 51
LAB
29, 49, -24
LCH
29, 55, 334
OKLCH
0.41, 0.16, 336
XYZ
11, 6, 15
LUV
29, 44, -38
HWB
309, 9%, 51%
Pantone
2602 C
Harmonies
Shades & tints
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