Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7C2900
RGB
124, 41, 0
HSL
20, 100%, 24%
HSB
20, 100%, 49%
CMYK
0, 67, 100, 51
LAB
30, 36, 42
LCH
30, 55, 50
OKLCH
0.40, 0.12, 41
XYZ
9, 6, 1
LUV
30, 65, 25
HWB
20, 0%, 51%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.