Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
7C366B
RGB
124, 54, 107
HSL
315, 39%, 35%
HSB
315, 56%, 49%
CMYK
0, 56, 14, 51
LAB
34, 36, -16
LCH
34, 40, 336
OKLCH
0.45, 0.12, 338
XYZ
12, 8, 15
LUV
34, 36, -27
HWB
315, 21%, 51%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
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