Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7C97BF
RGB
124, 151, 191
HSL
216, 34%, 62%
HSB
216, 35%, 75%
CMYK
35, 21, 0, 25
LAB
62, -2, -24
LCH
62, 24, 264
OKLCH
0.67, 0.07, 258
XYZ
29, 30, 54
LUV
62, -15, -36
HWB
216, 49%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.