Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CA2DE
RGB
124, 162, 222
HSL
217, 60%, 68%
HSB
217, 44%, 87%
CMYK
44, 27, 0, 13
LAB
66, -1, -35
LCH
66, 35, 268
OKLCH
0.71, 0.10, 259
XYZ
34, 35, 74
LUV
66, -20, -54
HWB
217, 49%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.