Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CA9F2
RGB
124, 169, 242
HSL
217, 82%, 72%
HSB
217, 49%, 95%
CMYK
49, 30, 0, 5
LAB
68, -1, -42
LCH
68, 42, 269
OKLCH
0.73, 0.12, 260
XYZ
39, 39, 89
LUV
68, -22, -66
HWB
217, 49%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.