Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CAAF4
RGB
124, 170, 244
HSL
217, 85%, 72%
HSB
217, 49%, 96%
CMYK
49, 30, 0, 4
LAB
69, -1, -42
LCH
69, 42, 269
OKLCH
0.74, 0.12, 260
XYZ
39, 40, 91
LUV
69, -23, -67
HWB
217, 49%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.