Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CACFA
RGB
124, 172, 250
HSL
217, 93%, 73%
HSB
217, 50%, 98%
CMYK
50, 31, 0, 2
LAB
69, 0, -44
LCH
69, 44, 270
OKLCH
0.74, 0.12, 260
XYZ
40, 41, 96
LUV
69, -24, -71
HWB
217, 49%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.