Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CB5FA
RGB
124, 181, 250
HSL
213, 93%, 73%
HSB
213, 50%, 98%
CMYK
50, 28, 0, 2
LAB
72, -5, -41
LCH
72, 41, 263
OKLCH
0.76, 0.12, 254
XYZ
42, 44, 97
LUV
72, -27, -64
HWB
213, 49%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.