Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CBCDC
RGB
124, 188, 220
HSL
200, 58%, 67%
HSB
200, 44%, 86%
CMYK
44, 15, 0, 14
LAB
73, -15, -23
LCH
73, 27, 237
OKLCH
0.76, 0.08, 231
XYZ
39, 45, 74
LUV
73, -30, -33
HWB
200, 49%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.