Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CC2E2
RGB
124, 194, 226
HSL
199, 64%, 69%
HSB
199, 45%, 89%
CMYK
45, 14, 0, 11
LAB
75, -17, -23
LCH
75, 29, 235
OKLCH
0.78, 0.08, 229
XYZ
41, 48, 79
LUV
75, -32, -34
HWB
199, 49%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.