Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CC5EA
RGB
124, 197, 234
HSL
200, 72%, 70%
HSB
200, 47%, 92%
CMYK
47, 16, 0, 8
LAB
76, -16, -26
LCH
76, 31, 238
OKLCH
0.79, 0.09, 232
XYZ
43, 50, 85
LUV
76, -33, -38
HWB
200, 49%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.